Decision memo · No. 0001The job. The hire. The price. The move.About three minutes

Built for critical thinkers and problem solvers

Clarity on any decision.
In minutes.

Like having an experienced advisor on call. Sureness asks the questions a seasoned consultant would, walks you through a proven method, and helps you land on a choice you can stand behind, in three minutes, not three sleepless weeks.

ClaritySee what actually matters, and what doesn't.
Time backStop circling. Decide and move on.
ConfidenceAct knowing you've thought it through.

Or try: Should I take the job offer? Can I afford a new car? How do I bring up something hard with my partner?

Free to tryNo sign-upPrivate: only you can read itNo ads or trackers

Decision memoFranklin's Scale

Take the Lisbon job offer

How sure are you?

Coin flipCertain

I'd change my mind if…the team I'd join changes before I start.

Your advisor asks1 of 2

You said the team matters most. What happens if your manager leaves in month two? The question you'd pay a consultant to ask.

How it works

Three steps. No forms, no jargon.

Say what's on your mindOne sentence, in your own words. “Should I take the job?” or even “not sure about my job” is enough.
Answer a few quick questionsTap an answer or type your own. We pick a simple, proven way to weigh it up, and you can change it any time.
Get a clear write-up, then a check-inYou leave with a one-page summary of what you chose and why. Weeks later we email you to ask how it turned out.

Try it with your own decision →

In action

From the question you keep circling to a call you can stand behind.

For you and your family“Should we get a dog?” Weighed with Franklin's Scale.

For your team“Should we raise our price?” Scored blind by the whole team.

Sound familiar?

Most decisions aren't made. They're drifted into.

2 a.m.You replay it at nightThe same question loops for weeks, because nothing ever gets written down.
In the meetingThe loudest voice winsThe first opinion anchors everyone else. The quiet person who was right never says it.
Six months onYou forget why you choseA bad outcome starts to feel like a bad decision, even when it was a good call with bad luck.
AgainYou repeat the same mistakeNobody checks back, so your gut never gets corrected. You stay exactly as good as you are now.

Every decision you don't write down is one you can't learn from.

A wrong hire costs months of salary. A wrong price costs every sale until someone notices. A wrong move costs years. Three minutes of thinking is the cheapest insurance you will ever buy.

Decide the way they did

Every method comes from how these people actually decided.

You already do this

You already decide this way. We help you finish the job.

What you already do	The method behind it	What Sureness adds
Make a pros and cons list	Franklin's Scale1772	Weights each side, so one big con can outweigh five small pros.
Ask “will I regret this?”	Loyola's Deathbed Test1548	Pictures you looking back years from now, and asks what you'd wish you had done.
Wonder “can I undo this?”	Bezos's Doors2015	Tells you when to decide fast and when a choice deserves slow care.
Think “what's the worst that could happen?”	Klein's Pre-mortem2007	Imagines it already failed, so you can fix the likely reasons now.
Check your bank balance first	Micawber's Rule1850	Shows what it costs every month, not just on the day you pay.

70%Your confidence number works like a weather forecast. Say 70% often enough and you should be right about 7 times in 10. Reviews show whether you are.

Who it's for

Built for critical thinkers and problem solvers.

For anyone with a call to make and a reason to get it right, at work or at home.

Personal
Individuals and families The choices you lose sleep over, thought through in minutes and checked later.
“Take the job offer?” “Move to a new city?”
Personal
Students and early career First big decisions, with the methods experienced people use.
“Which offer should I accept?” “Grad school or start working?”
Independent
Freelancers and consultants Every yes costs time you can't bill twice. Weigh it before you agree.
“Take on this client?” “Raise my day rate?”
Business
Founders and owners Big calls, no board to test them on. Get the tough questions before you commit money.
“Should we raise our price?” “Hire now or wait a quarter?”
Business
Managers and team leads Hear everyone before deciding, without the meeting where one voice wins.
“Which project gets the budget?” “Promote from within or hire?”
Business
Product and ops teams A written record of why you chose, so the next team doesn't have to guess.
“Build it or buy it?” “Switch suppliers this year?”

For business

Just as sharp for business calls.

Pricing, hiring, budgets, suppliers. The same methods work when money and people are on the line, with tools built for teams.

Blind team scoringInvite anyone to score the same options, no account needed. Scores stay hidden until you reveal them, so nobody anchors on the loudest voice.
See where you disagreeA colour map shows exactly which points divide the team, so the meeting starts in the right place.
A memo you can forwardOptions, scores, confidence and what would change your mind, on one page. Share by link, switch it off any time.

Team scoring · revealed4 of 4 scored

Raise our price by 20%?

	Ana	Ben	Chi	Dev
Revenue upside	4	4	5	4
Losing customers ▲	2	3	4	5
Competitor response ◐	3	2	3	4
Effort to roll out	4	4	4	3

◐ Some split▲ Big split

You agree on the upside. The real disagreement is losing customers: Ana scored the risk 2, Dev scored it 5. Talk about that first.

27 methods

Five centuries of thinking tools, each with a story.

See all 27 →

1548

The story behind Loyola's Deathbed TestIgnatius of Loyola advised choosing as you would wish to have chosen at the end of your life. Jeff Bezos used the same test before leaving his job to start Amazon.Try Loyola's Deathbed Test →

1772

The story behind Franklin's ScaleIn 1772 Benjamin Franklin told a friend to list pros and cons over a few days, then strike out ones of equal weight on each side until the balance showed. He called it moral algebra.Try Franklin's Scale →

1850

The story behind Micawber's RuleDickens's Mr Micawber: income twenty pounds, spending nineteen pounds nineteen and six, result happiness. Spending twenty pounds and sixpence, result misery.Try Micawber's Rule →

1960s

The story behind Rosenberg's Four StepsPsychologist Marshall Rosenberg built hard conversations on four steps: what happened, how you feel, what you need, and what you'll ask for.Try Rosenberg's Four Steps →

2007

The story behind Klein's Pre-mortemThe Stoic Seneca rehearsed in advance what could go wrong. Psychologist Gary Klein turned it into the pre-mortem: imagine it has already failed, then explain why.Try Klein's Pre-mortem →

2015

The story behind Bezos's DoorsJeff Bezos split decisions into one-way doors, hard to walk back, and two-way doors you can go back through. Only the first kind deserves slow care.Try Bezos's Doors →

You don't have to pick one. Describe your decision and we suggest the method that fits, with a one-line reason.

Little-known

Things most people don't expect from us.

Delete means gone, even from backupsEvery account has its own encryption key. Delete your account and the key is destroyed, so old backup copies become unreadable.
Our staff can't read your decisionsSupport sees your content only if you grant access, for a set time. Every look is recorded in a log you can read in Settings.
Try it without an accountGuest sessions stay in your own browser until you choose to save them.
Answer reviews without logging inReview emails carry a signed link. Two taps and it is recorded.
No trackers on this siteNo analytics or ad cookies. Even our fonts are self-hosted, so no third party sees your visit.
AI help is always labelledAnything the AI suggests is marked until you accept it. Your words go without your name or email, and are never used for training.

Privacy

Your decisions stay yours. Held to the laws that protect you.

Only you can read itEach account has its own encryption key. Our staff can't read your decisions unless you give them access.
Delete means goneDelete your account and its key is destroyed, so even old backups become unreadable.
Never sold, never used for trainingNo ads, no trackers, no selling your data. AI help never trains on what you write.
Payments handled by StripeYour card number never touches our servers.

The privacy and safety laws we follow (8)

GDPR · UK GDPRBuilt inSee, export, correct or erase your data. EU hosting available.
CCPA · CPRABuilt inWe don't sell or share your personal information.
PIPEDABuilt inCanadian privacy law, met by the same controls.
SOC 2ReadyControls built to Type II criteria. Independent audit in preparation.
EU AI ActBuilt inAI use is disclosed and AI-written content is labelled.
PCI DSSVia StripeCard numbers never touch our servers.
WCAG 2.2 AABuilt inWorks with keyboard, screen readers and reduced motion.
CAN-SPAM · CASLBuilt inOne-click unsubscribe in every email we send.

Technical details, for the curious →

Not for

What Sureness is not.

Being clear about this is part of being trustworthy. If you need one of these, you'll be better served elsewhere.

Not professional adviceIt helps you think. It doesn't replace a doctor, lawyer, accountant or therapist.
Not a crisis serviceIf something you write suggests you're not safe, we stop and show crisis lines for where you are.
Not a chatbot that decides for youYou get questions and challenges, never a verdict. The call is always yours.
Not a project or task managerIt covers the moment of choosing and checking back, not the work that follows.
Not for deciding about other people automaticallyNo automated screening of job applicants, tenants or customers, and no storing patient or other regulated health records.

Fair questions

Still on the fence? Good. That's a decision.

“I already make good decisions.”: Then this makes them faster. The best decision makers still want a second set of eyes, to catch the one thing they would have missed.
“I don't have time.”: About three minutes. Far less than the hours you will spend second-guessing it later.
“I can just ask a chatbot.”: A chatbot forgets the moment you close it. We check back weeks later and learn how you decide.
“My decisions are private.”: Encrypted with a key only your account uses. Our staff can't read them. Delete means gone, even from backups.
“What if it doesn't help?”: Run three decisions in your first 60 days. If none changed what you did, we refund every cent and you keep your memos.
“I'll sign up later.”: Your next big decision won't wait for you, and the founding price closes at 500 members. Trying it costs nothing.

The best time to start was your last big decision. The next best is this one.

Think through your first decision free → No sign-up · About three minutes · Private by default

The one-better-call guarantee

Run three decisions in your first 60 days. If none changed what you did, we refund every cent.

Founding price · $39, locked for life500 of 500 left

Try it free See pricing